Cost Volume of Juice and Nectar Sales Rose

According to BusinesStat estimates,in 2009 the actual volume of juice and nectar sales in Russia amounted up to the sum of 2.8 billion liters. Most of it fell on fruit and mixed fruit and vegetable juices and nectars – in 2009 their sales totaled 2.6 billion rubles. However, during the period from 2005 to 2008 the share of vegetable juices and nectars in the market increased from 7.7% to 10%. It can be accounted for by the appearance of different kinds of vegetable juices, other than tomato: carrot juice, celery juice, mixed vegetable juices, etc.

From 2005 to 2009 the cost volume of juice and nectar sales in Russia became 1.8 times as much again – it rose from 73 billion rubles to 132 billion rubles. The cost volume of juice and nectar sales grew up at a more rapid pace, than the actual sales volume. It resulted from the boom of juice prices: from 2005 to 2009 the average price of 1 liter of juice and nectar rose by 40% (from 33 rubles to 47 rubles). 

Capacity of the juice and nectar market reached 3 billion liters in 2009. The difference between the market volume and capacity can be explained by the existence of subsistence economy. In other words, part of juices and nectars are produced in private households from home-grown fruit and vegetables and thus fall out of the turnover. Annually private households produce about 150 million liters of juices and nectars.