Sales Volume of Functional Drinks in Russia Went Up

According to BusinesStat estimates, in 2006-2010, the sales volume of functional drinks in Russia went up by 30 %. In 2010, the market size reached 1,931.9 million liters. In volume terms medicinal and table water account for the major share of the sales volume of functional drinks (85 %), vitaminized juices and sport drinks (10.7 %) rank second and the third position is occupied by soft energy drinks (4 %). Such a high share of medicinal and table water is connected with the fact that water is used as everyday drink.

In 2006-2010, the average price for 1 liter of functional drink in Russia increased from 24 rubles per liter up to 33.5 rubles per liter. The most expensive functional drinks are soft energy drinks. In 2010, cost of 1 liter of soft energy drinks equaled 121.3 rubles. One third of all the sales of energy drinks is made in the HoReCa sector. In restaurants and bars price for drinks is 50% higher than in the supermarkets. Vitaminized juices and sport drinks rank the second by price level (68 rubles per liter). The cheapest drinks in the segment of functional drinks are medicinal and table water (25.1 rubles per liter).