Tomato Sauce and Ketchup Market in Russia Went Up

According to BusinesStat estimates, in 2006-2010, the tomato sauce and ketchup market in Russia went up by 34.4%, i.e. from 140.9 thousand tons to 189.3 thousand tons. Market turnover of ketchup and tomato sauce increased from 6.9 billion rubles in 2006 to 18.3 billion rubles in 2010. Revenue growth is primarily connected with the increase in prices for ketchup and tomato sauces. In 2006-2010, the average price for 1 kilogram of tomato sauce in Russia increased almost twice, i.e. from 49.14 to 96.51 rubles per kilogram.

Prices for ketchup remain reasonable for the customers, as the it is not consumed in large quantities, and one bottle of the product is enough for the whole family for several weeks. Thereby the stagnating market in volume terms, increases revenue due to the inflation.

In 2006-2010, the most fast-moving brand in the Russian market was ketchup Heinz. Its sales revenue for  the period of five years had increased almost three times, i.e. from 1 billion rubles to 3.3 billion rubles. The most expensive brand on the Russian ketchup market is Heinz. In 2010, the average retail price for Heinz products exceeded 135 rubles per kilogram.   

Till 2009 the leader of the Russian ketchup market had been Baltimore Holding Company, which controlled third part of the market. The second position was occupied by Heinz Petrosouz, on the third place was Unilever. The share of three largest Russian manufacturers of ketchup accounted for 65% of the actual volume and for 75% of the cost volume of the market. In the first half of 2009 Unilever bought ketchup, mayonnaise and tomato paste business of Baltimore, Pomo d’Oro, and Vostochnij Gurman brands, including production facilities in Kolpino, from Baltimore Holding. Having closed this deal, Unilever has become the biggest player on the Russian ketchup market.