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Market News
In 2010 Demand for Macaroni is Going Down
According to BusinesStat estimates, retail sales of macaroni products in Russia had been increasing since 2005 and reached their high in 2009, when they totaled 1,036 thousand tons. During the period from 2005 to 2009 the sales volume grew up by 70 thousand tons. In 2009 the sales growth was backed up by the decrease in the household income and increase in the retail prices for food. Consumers were forced to partially give up buying expensive food, leaving only the cheap one in their basket of goods. Macaroni is a relatively cheap product, that is why the demand for them has persisted.
The most popular types of the macaroni product range are the cheapest ones – vermicelli and fancy macaroni products. In 2009 these types occupied 67% of the actual volume of the macaroni market.
In 2010 the demand for macaroni is going down. The reduction of sales is 21 thousand tons (almost 2%) if compared to 2009. It can be accounted for by the saturation of the macaroni market. By the end of 2009 the amount of merchandize in storage equaled 278.5 thousand tons, which comprises almost a quarter of the whole macaroni supply.
There are two major factors that cause the recession. The first one is decline of the population of Russia. Decrease in the population of the country, where the number of consumers in relation to the size of population is extremely high, leads to the drop of sales. The second factor that restricts the growth of the macaroni market is development of competing substitutes, such as vegetable and macaroni product side dishes.
Production of Pasta Went Up
According to Businesstat estimates, in 2010 the sales of pasta in the world went up by 10%, compared to 2006, and amounted to 55 million tons. In 2011-2015, the sales of pasta in the world will increase on the average by 2% annually, following the growing demand.
In 2006-2010, the production of pasta went up by 2-3% per annum. The leaders in the pasta production in the world are China, Italy, and the USA.
The share of imported produce in the worldwide commerce is insignificant: in 2006-2010 it equaled 7-8%.
